Ideology

Anas ideology. The world’s first whole Crystal-infused skincare brand. Anas Piece of mind. 

In the heart of ANAS brand lies one core idea: that we are all ONE. Our connection with each other and nature cannot be doubted. And for this reason, we should treat ourselves, our bodies and nature as ONE. ANAS products are a premium, innovative, well designed and spiritual care system that naturally takes care of you and nature as ONE.

REUNITED WITH EARTH

ANAS brand has a unique ability to rebalance us using natural ingredients and natural processes. We are born with the inherent ability to be healthy, vibrant, and beautiful. Somehow in the course of our lives, this ability is forgotten. Some of us even live cluttered, stressful lives, separated from our core. For centuries, Earth has been our balancing force. Like an enormous battery, it can give us all the energy and life force we have lost and need through its Crystals. The Crystals is what ANAS uses to reunite us with Earth, giving them a new use, one that is considered a breakthrough in the cosmetics field.


SKINCARE AS A LIFE STATEMENT

We tap into the beauty and scientific properties of Crystals to create innovative Skincare Science that everybody can experience, any day, any time. Our unique, innovative formulas combine Crystal minerals that rebalance the skin at a cellular level, cleansed and charged, pieces of Crystals that are used whole and vibrate at high frequencies inside our products, volcanic water, rich in minerals and silica, and various other exclusively natural ingredients that have the ability to bring balance and clarity into our lives.


OUR VALUES ARE OUR BEST INGREDIENTS


Our values ​​are the essence of ANAS Crystal care and go far beyond the ingredients in the production of our unique cosmetic line.

Naturalness

Nature - it's where everything comes from and at the same time it´s the source of our healing. ANAS respects the environment and mother earth. We not only use natural ingredients and processes in the production, but also give something back to nature by donating 7% of our profits to charitable causes through trustworthy NGOs. ANAS welcomes Mother Earth and her gifts with open arms and rejects all harmful chemicals, additives, contaminants and preservatives.

Humanity

We are committed to people and the earth. That is why we do not compromise on quality. It is part of our development and is practiced by ANAS with humanity and know-how. ANAS has a strict code of honor that is the driving force behind everything we do - from the selection of plants and formulas to the manufacturing process. We believe that everyone has the right to health and beauty, and we are always working to make these values ​​accessible to everyone and to offer affordable luxury products.

Holism

Body, Mind and Soal as one. Three parts that make up our being - three expressions of the whole, connected and inextricably intertwined. Addressing only one or two aspects can lead to an imbalance. For this reason, ANAS products offer a holistic and balanced approach to skin care. United by nature we are producing innovative cosmetics backed up with science.