Rooted in responsibility

At ANAS, we believe that caring for yourself and caring for the planet are one and the same. Sustainability isn't an afterthought, but it’s our foundation. From sourcing to packaging, every decision is made with intention, integrity, and a deep respect for nature.

Rebuilding the Amazon

One of our most impactful partnerships is with Green Spark, an “impact as a service” platform that empowers companies to build sustainability directly into their operations. Together with Green Spark, we proudly support a large-scale mangrove restoration initiative in Maranhão, Brazil, along the southern edge of the Amazon rainforest — one of the most ecologically vital and vulnerable regions on Earth.
This initiative is so important to us due to a few notable reasons. Firstly, Brazil is one of our sourcing regions, and we believe in responsible extraction followed by active restoration. Secondly, the Amazon is among the Earth’s most valuable ecosystems.

  • Protect shorelines from erosion and extreme weather
  • Absorb large amounts of carbon, helping fight climate change
  • Provide safe habitats for marine life, birds, and endangered animals
  • Support local communities through fishing and ecotourism

By restoring these forests, we’re not only healing landscapes, but we’re also helping rebuild livelihoods, protect biodiversity, and take meaningful climate action. Every mangrove planted is a symbol of balance between taking and giving back, between beauty and responsibility

Purposeful ingredients, conscious choices

Our products are designed to nourish your skin and spirit as well as honor the Earth.
At the heart of both our home care and skincare products are crystals. From our partnership with a family of artisanal miners in Morocco who handcraft our Selenite products, to the Quartz Crystal in our cosmetics, we ensure each piece is sustainably and responsibly sourced. We rely on thoughtfully selected ingredients for our skincare, which are certified under COSMOS, ECOCERT, and NATRUE. Every formula is a balance of performance and purpose — kind to you, and kind to the planet. Transparency guides every step, because your rituals and your home deserve honesty.

Challenging the industry standard

Our commitment to the environment also extends to our partnerships within the industry. As a participating brand in Cosmetics Europe’s Commit for Our Planet initiative, we join others across the continent in taking voluntary steps to reduce the industry’s environmental footprint. The initiative focuses on three pillars — reducing greenhouse gas emissions, improving packaging sustainability, and supporting biodiversity. For us, it’s another way to stay accountable, evolve responsibly, and be part of a greater shift toward conscious beauty.
Furthermore, we’re committed to raising standards in the crystal and gemstone industry by exploring the development of a sustainable crystal mining certification. Our goal is to bring greater transparency and responsibility into the sourcing process, ensuring that the extraction process of crystals is as beautiful as the result.

  • Rebuilding Brazil’s Coastal Forests With Mangrove Restoration in Maranhão

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  • Ideology: ANAS blends science and the spirit of crystals to create rituals in harmony with nature.

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  • The line between natural and sustainable is where ANAS creates balance

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