Who we are

Our Story

Where Quartz Crystal meets conscious care

ANAS was born from a belief that beauty rituals should care for your skin and the space you live in, all at once.

01 — The Beginning

A personal quest for a ritual that truly works

ANAS was created out of a personal desire: to combine the timeless beauty of crystals with modern, effective skincare. Not as a trend, but as a daily ritual with real intention behind it.

From the very first formula, the focus was clear — every product had to contain a real piece of pure Quartz Crystal, and every ingredient had to be chosen with care for both body and planet.

Anas, founder of ANAS
Hands holding a Quartz Crystal geode

02 — The Heart of ANAS

A real Quartz Crystal in every single product

What makes ANAS truly unique is tangible and visible: a real, unprocessed Quartz Crystal inside every product. Not a decorative symbol — the actual heart of the ritual.

Our Crystal-Infused formulas are designed to support hydration, comfort and a radiant glow. The crystal adds intention to your daily moment — a pause, a calm moment for yourself.

Care does not end with your skin. It lives in every surface you touch, every room you rest in, every ritual you return to.

— ANAS

03 — Beyond Skincare

Crystals that turn your home into a place of calm

Care does not stop at the skin. The ANAS decor collection brings the same crystal philosophy into your living space — from selenite plates and raw crystals to decorative pieces that elevate any room and help you create a place of calm.

ANAS crystal tower lamp from the decor collection
Phaistos Disc motif — made in Greece

04 — Crafted with Care

Consciously made in Greece, for the world

Every ANAS skincare product is crafted in Greece, where natural beauty traditions and timeless formulation craft meet.

Vegan. Cruelty-free. Recycled bottles and a plastic-free soap bar. These are not additions — they are the foundation of every decision we make, from sourcing to final design.

Red Dot

Design Award 2019

Design Concept

Crystal

Technology

International patent publication WO2020025988

100%

Vegan & cruelty-free

Our entire product range

1,200+

Trees planted

With GreenSpark, since 2025

Our Values

What ANAS stands for

01

Real crystals

A genuine Quartz Crystal in every product — not symbolic, but real, visible and intentional.

02

Conscious ingredients

Vegan, cruelty-free and thoughtfully sourced from nature's most generous places.

03

Daily ritual

Designed for moments that restore: skincare, decor and the space between.

Giving Back

7% of our profit goes to nature

Making cosmetics always has an impact on nature. That is why 7% of our profit goes back to nature through our own foundation, the ANAS Movement. In the past we supported recycled-plastic initiatives. Since 2025 we plant trees with GreenSpark: more than 1,200 so far.

Begin your crystal ritual

Explore the full ANAS collection — where every product carries a real Quartz Crystal and the philosophy of conscious care.