ANAS
How a chance encounter in Uruguay became the world's first crystal-infused skincare brand.
The Beginning
Anas Putriss was born in Iraq into a Chaldean family with a long tradition of healing — where prayers and rituals were understood to carry real effect. That upbringing gave him an early intuition that natural elements, applied with intention, could do something for the body.
After working for several years in the financial industry, he felt there was a different path ahead — one more aligned with who he truly is. He knew something was missing. Then came Uruguay.
The Turning Point
On a trekking trail in Uruguay, Anas met a local entrepreneur who had her own cosmetic brand. The moment he walked into her home, surrounded by scents and handmade products, something clicked.
She inspired him instantly. Although the path with her didn't unfold as hoped, the spark never left him. Back home, he made a decision: he would build his own brand from the ground up.
The Encounter
A trekking trail in Uruguay. A local entrepreneur. A sleepless night full of ideas.
The Question
Which natural stone has minerals proven to benefit the skin? The research began.
The Answer
Quartz Crystal — rich in silica, scientifically validated, and now at the heart of every ANAS product.
The Discovery
Anas's first vision was to create something for men — a bottle that felt heavier, more substantial than anything on the market. That led to the idea of placing a stone inside. But which stone?
He started researching. Gemstones are made of minerals — and one question took shape: is there a stone whose minerals are proven to benefit the skin? That question led him to Ioannis Mourtzinos, who conducted deep scientific research and came back with the answer: Quartz Crystal.
Once the science was confirmed, the vision expanded. This was too good to keep to one gender. ANAS became a unisex brand — because great skincare belongs to everyone.
The Growth
What began with a single bottle has never stopped evolving. Every chapter since has been a step toward something larger — a brand, and a philosophy, built to last.
The Launch
ANAS was born. The first quartz-infused bottles reached our very first customers.
Beyond Skincare
We expanded into home decor, carrying the same crystal energy into everyday spaces.
The Rebrand
A refined identity — sharper in design, deeper in purpose, true to where we started.
Looking Ahead
Our ambition doesn't stop at a bottle or a shelf. We believe in the power of crystals to change how people feel — and we intend to bring that power to every home, every routine, every corner of the world it can reach.
Every product we make carries that responsibility: to improve wellbeing, and to do so with genuine respect for the earth these stones come from.
The Crystal Team — Anas, Katerina, Ioannis, and Spyros — are the faces that brought this vision to life.
Meet the team →