Our Story
A journey that changed everything
How a chance meeting in Uruguay became the world’s first crystal-infused skincare brand.
01 — The Beginning
Born into a family of rituals
Anas Putriss was born in Iraq into a Chaldean family with a long tradition of rituals and care. Growing up, he learned that natural elements and moments of intention belong together.
After several years in the financial industry, he felt a different path was waiting: one that suited him better. Something was missing. Then came Uruguay.
02 — The Turning Point
One night in Uruguay
On a hiking trail in Uruguay, Anas met a local entrepreneur with her own cosmetics brand. The moment he walked into her home, full of scents and handmade products, something clicked.
“That night I couldn’t sleep. Thousands of ideas came to me. I knew: this is it.”
She inspired him straight away. The road with her went differently than hoped, but the spark never left. Back home, he made a decision: he would build his own brand from the ground up.
The meeting
A hiking trail in Uruguay. A local entrepreneur. A sleepless night full of ideas.
The question
Which natural stone has minerals that suit skincare? The research began.
The answer
Quartz Crystal: rich in silica, researched by our chemists and now at the heart of every ANAS product.
03 — The Discovery
The stone that started it all
Anas’s first idea was a product for men: a bottle that felt heavier and more solid than anything else on the market. That led to the idea of placing a stone inside. But which stone?
He started researching. Gemstones are made of minerals, so one question took shape: is there a stone whose minerals are valuable for skincare? That question led him to Ioannis Mourtzinos, whose research came back with the answer: Quartz Crystal.
Then the idea grew. This was too good to keep for one group. ANAS became a unisex brand, because good skincare is for everyone.
04 — The Growth
A vision in motion
The launch
ANAS was born. The first bottles with a real Quartz Crystal reached our first customers, and our packaging design won the Red Dot Design Award in the Design Concept category.
Beyond skincare
We added crystal decor, bringing the beauty of crystals into everyday spaces.
The rebrand
A refined identity: sharper in design, deeper in purpose, true to where we started.
Giving back
We started planting trees with GreenSpark. More than 1,200 so far, alongside the 7% of our profit that goes to nature through the ANAS Movement.
To bring the beauty of crystals into people’s daily care, always with respect for the nature that gives them to us.
— ANAS
Meet the people behind the brand
Anas, Katerina, Ioannis and Spyros: the Crystal Team that brought this vision to life.